Hi, I am Yelena Primachenko—founder of Eloure Skin. I am a wife and mother dedicated to providing the best care to my family. The inspiration behind Eloure stems from my personal journey to using non-toxic products in my everyday life. If you're anything like me, who reads labels down to the materials in clothing and cookware, then you understand the importance of what sits on our skin day in and day out. I was shocked to discover that so many everyday products contain endocrine disruptors, synthetic fillers, and toxic chemicals that impact our overall well-being.

For years, I had struggled with eczema, allergies and sensitivities. Never did I think the body products I was using were the root cause. Even the "good" brands used fragrance and fillers; green-washed and marked up for profit. It was never for the thought or benefit of the customers. This discovery changed everything for me. It led me to swap out all the toxic products in my home for nature's already-perfect ingredients. For over 7 years now, I have been creating my own skincare products after realizing nothing on the market satisfied me. After going through a period of detoxing and eliminating those chemicals, my skin was restored. I want all to experience nature's luxury the way God intended.

Developing Eloure's skincare line was more than a business venture. It was an act of a personal desire to heal my skin and a commitment to quality and transparency. Years of research, formulations and testing went into creating what I proudly consider—the absolute best. You won't find this on typical store shelves where quality is sacrificed for profit margins. Instead, at Eloure, nature's luxury is waiting for you to say "This is it!" We offer the perfect ingredient label—one where you never have to second-guess hidden toxins. Eloure's formulations consist of high quality, cold-pressed, unrefined, organic oils and butters. Fragranced with pure essential oils. No synthetics, ever.

We do the heavy lifting, the calibrating, the obsessing to bring you a truly clean & luxurious skincare line. We wanted to retain control over what matters most, all of our production is done in-house in small batches. With my husbands support, I bottled it and created Eloure.

Our mission is simple—for you to feel your absolute best. Welcome, and thank you for taking the time to learn about our story.

With Love,
xx Yelena Primachenko
Founder & CEO