Our Glass

Eloure uses biophotonic violet glass designed to protect and preserve the integrity of every formula inside. Unlike standard clear, green, amber, or even black glass, which either lets in too much light or blocks beneficial wavelengths, violet glass is engineered to selectively filter light.

It shields products from harmful visible light while still allowing in naturally beneficial UVA, infrared, and violet light—helping maintain potency, freshness, and stability over time. This creates an optimal storage environment that supports longer shelf life and better preservation of active ingredients.

Compared to conventional packaging materials like plastic, aluminum, or standard colored glass, violet glass offers significantly enhanced protection, helping keep formulations closer to their original state from production to final use.

In Greek "bio" means life, "photonic" means light. Biophotons are invisible life light particles generated by almost all living cells. You are in fact absorbing and emitting millions of biophotons at this very moment. There is evidence so far in studies proving absorbing bio photons increases vitality, prevents disease and even slows down the aging process. The more you absorb the better it is for your health and well-being.

At Eloure, we have chosen violet glass to protect the bio photons inside itself, making preservatives unnecessary. Since many products containing preservatives have no bioenergetic value whatsoever, it is no value to your body at all. Choosing violet glass protects, prolongs and revitalizes the natural ingredients.

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