Hi, I am Yelena Primachenko—founder of Eloure Skin. I am a wife and mother dedicated to providing the best care to my family. The inspiration behind Eloure stems from my personal journey to using non-toxic products in my everyday life. If you're anything like me, who reads labels down to the materials in clothing and cookware, then you understand the importance of what sits on our skin day in and day out.

For years, I had struggled with eczema, allergies and sensitivities. Never did I think the products I was using were the root cause. It led me on a seven year discovery of clean, purified skincare with natures native, perfected ingredients. After going through a period of detoxing and eliminating chemicals, my skin was restored.

Developing Eloure's skincare line was an act of a personal desire to heal my skin and a commitment to quality and transparency. At Eloure, we offer the perfect ingredient label without worries of second-guessing hidden toxins. Eloure's formulations consist of high quality, cold-pressed, unrefined, organic oils and butters. Fragranced with pure essential oils. No synthetics, ever. 

We do the heavy lifting, the calibrating, the obsessing to bring you a truly clean & luxurious skincare line. We wanted to retain control over what matters most, your health, and so came forth Eloure.

Our mission is simple—for you to feel your absolute best. Welcome, and thank you for taking the time to learn about our story.

Yelena Primachenko  Founder & CEO